Dream Weddings, Disney-Style

As my swan song at Walt Disney Parks and Resorts Online, I wrote all copy for the newly launched and totally redesigned Disney's Fairy Tale Weddings & Honeymoons site. With an elegant new look and all-new interactive content allowing brides to design their dream wedding, the site aims to help make wedding planning easier than ever before, whatever the bride's taste or budget.

Many people are unaware that a Disney wedding need not be overtly Disney, nor does it have to be for a young bride, as Disney hosts many vow renewals and smaller ceremonies as well. The goal was to attract couples who might not ordinarily consider Disney venues for their big day and show them the range of possibilities, of which there are many, with 38 venues at Walt Disney World Resort alone, all of which needed detail pages. Unfortunately, much of my nifty rollover text was not captured in these screen shots, but you can see the site in all its glory here. (Click images to enlarge)

A Whole New "World"

For over a year and a half now, I've been working at Walt Disney Parks and Resorts Online (WDPRO). During that time, I've primarily been revamping copy on the Walt Disney World Resort website to make it more engaging and guest-centric. The new site launched in December 2012, and I was lucky enough to write copy for two high-profile destinations at the recently remodeled and expanded New Fantasyland. Here is the first (click images to enlarge):

When Guests click on Read More, each module expands to look like the image that follows: 

I also wrote Be Our Guest, an exciting new restaurant inside the Beast's Castle. Featuring three distinctly themed dining areas inspired by the animated feature Beauty and the Beast, the restaurant has been much buzzed about on blogs and is a must-see (and must-eat!) for visitors to the park.

Once again, Guests click Read More to expand each of the modules.

Making Magic Kingdom Park Merry

Despite the mistletoe-decked debut of Cars Land and Buena Vista Street, Magic Kingdom park remains the center of the holiday festivities at the Disneyland Resort. I wrote copy for several new detail pages, including this overview page (click images to enlarge):

Here's seasonal copy added to the Fireworks page describing the "Believe... in Holiday Magic" Fireworks Spectacular. 

Here's copy that was added to "it's a small world", a classic attraction made over for the holidays. 

 

Here's another new detail page for the Jingle Jangle Jamboree event:

Cars Land's First Christmas

After working on the Halloween campaign, I was then assigned as sole copywriter on Holidays at the Disneyland Resort. Cars Land at Disney California Adventure park opened in June 2012, so for its first holiday season, Disney Imagineers put a lot of thought and effort into dressing it up.

I was asked to give the character pages on the Cars Land site a Christmas makeover to generate excitement for the holidays. (Click images to enlarge)

 

 

It was also the first holiday season for the newly remodeled Buena Vista Street, the "Main Street" of Disney California Adventure park, and I wrote seasonal copy for its detail page as well.

This Is Halloween

This year, I was sole copywriter for the Disneyland Resort's Halloween campaign, which required me to create character stories tying each of the Disney Villains to an attraction or event at Halloween Time. I also wrote copy for all landing pages and detail pages.

Here's an example of a character story where Cruella De Vil is tied to the promotion of the stop-motion animated feature Disney's Frankenweenie. (Click images to enlarge)

The Cruella De Vil pop-up story linked to this story about a Frankenweenie "4D" preview and limited-time art exhibit at Disney California Adventure park:

I also wrote copy for all Halloween-masked attractions, such as the Haunted Mansion Holiday and Space Mountain Ghost Galaxy:

WINNING! with the Galaxy Prevail and Samsung

Here's a promotion I wrote for Virgin Mobile and Boost Mobile handsets, specifically the Samsung Galaxy Prevail, though two other handsets, the Restore and the Factor, are also featured. For training on these three products, associates are entered to win a 40" LED-LCD HDTV, a Samsung netbook or a Galaxy Prevail smartphone. (Click images to enlarge)

Look, Ma, No Glasses!

I've been working as a contract copywriter at Creative Channel Services since October, and, during that time, I've had the privilege to work on materials for some high-profile clients, including Best Buy, Costco, Sears, Walmart, Sony, Motorola and LG. Just recently I wrote copy for a promotion for Nintendo regarding the launch of the Nintendo 3DS, a personal gaming system with 3D graphics that can be viewed without 3D glasses. There will be a printed promo/fact sheet, but for now, here's some of my handiwork on the Web. (Click images to enlarge)