Charmed, I'm Sure

At charming charlie, a fast-fashion jewelry retailer with nearly 300 stores nationwide, I managed a team of 3 writers and wrote marketing copy for all new collections, including the company's first-ever bridal collection. I also got to work on video scripts for online fashion tutorials hosted by the Editors of Lucky magazine as well as copy for our Moms' Night Out movie sweepstakes.

charming charlie Bridal Collection Banners

I created these product category banners for the launch of charming charlie's debut bridal collection, which was a resounding success and helped our team well exceed plan for the quarter. The line included traditional pieces in rhinestone, faux crystal and pearl as well as faux opal and a Something Blue collection.

TOMS Shoes ... Sunglasses, Apparel and More

Whilst working at TOMS Shoes, I wrote home page copy, the fall look book, newsletters about the company's giving efforts, store outreach materials and product descriptions for Marketplace, their new-at-the-time partnership with like-minded companies who donate proceeds of their sales to philanthropic causes around the globe. I also wrote translatable/idiomatic copy for international sites, as TOMS sells its products in the United Kingdom, Canada, Germany, France and the Netherlands. (Click images to enlarge)

TOMS Shoes Emails and Subject Lines

Getting customers to open emails is half the battle! With that in mind, the team at TOMS Shoes put a premium on subject lines. Not only did they need to be as compelling and brief as possible, but subject line variations in some cases needed to address different markets (overseas), different offers and available styles.