Lights, Canisters, Accents!

I am currently working as a freelance copywriter for lighting and home furnishings retailer Lamps Plus. I'd seen their stores in passing but never had any idea how diverse their product selection was. Here are a few of the SKUs I wrote. The challenge is to find what's unique about each item and discuss it in a way that doesn't limit the ways a person might use the item in his or her home. (Click images to enlarge.)

Jean Therapy

Here's an e-mail we sent out that we shot flat in that front-of-book editorial style. We found that during the downturn in the economy, women were more interested in buying casual outfits centered around denim that they could repurpose and mix and match.