1.10.2013

A Whole New "World"

For over a year and a half now, I've been working at Walt Disney Parks and Resorts Online (WDPRO). During that time, I've primarily been revamping copy on the Walt Disney World Resort website to make it more engaging and guest-centric. The new site launched in December 2012, and I was lucky enough to write copy for two high-profile destinations at the recently remodeled and expanded New Fantasyland. Here is the first (click images to enlarge):



When Guests click on Read More, each module expands to look like the image that follows: 


I also wrote Be Our Guest, an exciting new restaurant inside the Beast's Castle. Featuring three distinctly themed dining areas inspired by the animated feature Beauty and the Beast, the restaurant has been much buzzed about on blogs and is a must-see (and must-eat!) for visitors to the park.


Once again, Guests click Read More to expand each of the modules.