Shameless Self-Promotion

While I love the wordplay of headlines, taglines and slogans, a big part of being a copywriter these days, especially in the online arena, is coming up with promotions, offers and sweepstakes to drive traffic and, hopefully, sales. With this in mind, I decided to compile some of the promotions I had a hand in when I was working at Torrid. We had a contest to win a trip to Forks, Washington, setting of the Twilight Saga; a $1,000 shopping spree you could enter daily; Rush Hour, our extremely limited-time sale; a free tote bag with $75 purchase; Haute Cash $25 off $50; the breast cancer awareness Power of Pink donation/discount; and the Hi School Model Search, among others.

Actual Self-Promotion

And while I'm at it, here's me in the online edition of USA Today! I was having a poster signed by chanteuse/songwriter V.V. Brown when she came to perform a live set at Hot Topic HQ and was filmed for Hot Topic's music site, Shockhound. Not copywriter-specific but still work-related and pretty neat to boot! It's not every day I'm in a national (international since online?) publication. Whee! (Click image to enlarge)