Miles of Style

With the downturn in the economy, one of our directives was to demonstrate the versatility of our clothing, making it a functional buy rather than a frivolous one. The "tee-torial" e-mail shows how even basic tees can be made into fashion tops with a bit of know-how. (Click images to enlarge)

How to Dress Like Katy Perry

Here's the second installment of the recurring "How to dress like..." fashion feature I created for Torrid.com. This one was a promotion for the "Cherry Darling" collection, which featured the retro and pinup influences made popular by this tabloid darling. (Click images to enlarge)

Blog It Like It's Hot

Here are some of the entries I wrote for our newsfeed-style blog called Torrid Sizzle. I also came up with the tagline "The spot for what's hot." The blog helped give visibility to branded items we carried, generally priced higher than our own house brand. Since we had a very high volume of SKUs with new items arriving daily, the blog gave us a chance to spotlight some of our more intriguing new arrivals. (Click images to enlarge)

A Trend a Day

Here is a series of short pieces I did based on items in our product line that spoke to current runway trends. One trend was featured per day to create our own "Fashion Week."