Cars Land's First Christmas

After working on the Halloween campaign, I was then assigned as sole copywriter on Holidays at the Disneyland Resort. Cars Land at Disney California Adventure park opened in June 2012, so for its first holiday season, Disney Imagineers put a lot of thought and effort into dressing it up.

I was asked to give the character pages on the Cars Land site a Christmas makeover to generate excitement for the holidays. (Click images to enlarge)

 

 

It was also the first holiday season for the newly remodeled Buena Vista Street, the "Main Street" of Disney California Adventure park, and I wrote seasonal copy for its detail page as well.