8.30.2013

Dream Weddings, Disney-Style

As my swan song at Walt Disney Parks and Resorts Online, I wrote all copy for the newly launched and totally redesigned Disney's Fairy Tale Weddings & Honeymoons site. With an elegant new look and all-new interactive content allowing brides to design their dream wedding, the site aims to help make wedding planning easier than ever before, whatever the bride's taste or budget.

Many people are unaware that a Disney wedding need not be overtly Disney, nor does it have to be for a young bride, as Disney hosts many vow renewals and smaller ceremonies as well. The goal was to attract couples who might not ordinarily consider Disney venues for their big day and show them the range of possibilities, of which there are many, with 38 venues at Walt Disney World Resort alone, all of which needed detail pages. Unfortunately, much of my nifty rollover text was not captured in these screen shots, but you can see the site in all its glory here. (Click images to enlarge)