This year, I was sole copywriter for the Disneyland Resort's Halloween campaign, which required me to create character stories tying each of the Disney Villains to an attraction or event at Halloween Time. I also wrote copy for all landing pages and detail pages.
Here's an example of a character story where Cruella De Vil is tied to the promotion of the stop-motion animated feature Disney's Frankenweenie. (Click images to enlarge)
The Cruella De Vil pop-up story linked to this story about a Frankenweenie "4D" preview and limited-time art exhibit at Disney California Adventure park:
I also wrote copy for all Halloween-masked attractions, such as the Haunted Mansion Holiday and Space Mountain Ghost Galaxy:
