A Whole New "World"

For over a year and a half now, I've been working at Walt Disney Parks and Resorts Online (WDPRO). During that time, I've primarily been revamping copy on the Walt Disney World Resort website to make it more engaging and guest-centric. The new site launched in December 2012, and I was lucky enough to write copy for two high-profile destinations at the recently remodeled and expanded New Fantasyland. Here is the first (click images to enlarge):

When Guests click on Read More, each module expands to look like the image that follows: 

I also wrote Be Our Guest, an exciting new restaurant inside the Beast's Castle. Featuring three distinctly themed dining areas inspired by the animated feature Beauty and the Beast, the restaurant has been much buzzed about on blogs and is a must-see (and must-eat!) for visitors to the park.

Once again, Guests click Read More to expand each of the modules.

Making Magic Kingdom Park Merry

Despite the mistletoe-decked debut of Cars Land and Buena Vista Street, Magic Kingdom park remains the center of the holiday festivities at the Disneyland Resort. I wrote copy for several new detail pages, including this overview page (click images to enlarge):

Here's seasonal copy added to the Fireworks page describing the "Believe... in Holiday Magic" Fireworks Spectacular. 

Here's copy that was added to "it's a small world", a classic attraction made over for the holidays. 

 

Here's another new detail page for the Jingle Jangle Jamboree event:

Cars Land's First Christmas

After working on the Halloween campaign, I was then assigned as sole copywriter on Holidays at the Disneyland Resort. Cars Land at Disney California Adventure park opened in June 2012, so for its first holiday season, Disney Imagineers put a lot of thought and effort into dressing it up.

I was asked to give the character pages on the Cars Land site a Christmas makeover to generate excitement for the holidays. (Click images to enlarge)

 

 

It was also the first holiday season for the newly remodeled Buena Vista Street, the "Main Street" of Disney California Adventure park, and I wrote seasonal copy for its detail page as well.