Shameless Self-Promotion

While I love the wordplay of headlines, taglines and slogans, a big part of being a copywriter these days, especially in the online arena, is coming up with promotions, offers and sweepstakes to drive traffic and, hopefully, sales. With this in mind, I decided to compile some of the promotions I had a hand in when I was working at Torrid. We had a contest to win a trip to Forks, Washington, setting of the Twilight Saga; a $1,000 shopping spree you could enter daily; Rush Hour, our extremely limited-time sale; a free tote bag with $75 purchase; Haute Cash $25 off $50; the breast cancer awareness Power of Pink donation/discount; and the Hi School Model Search, among others.