6.14.2010

Lights, Canisters, Accents!

I am currently working as a freelance copywriter for lighting and home furnishings retailer Lamps Plus. I'd seen their stores in passing but never had any idea how diverse their product selection was. Here are a few of the SKUs I wrote. The challenge is to find what's unique about each item and discuss it in a way that doesn't limit the ways a person might use the item in his or her home. (Click images to enlarge.)