This Is Halloween

This year, I was sole copywriter for the Disneyland Resort's Halloween campaign, which required me to create character stories tying each of the Disney Villains to an attraction or event at Halloween Time. I also wrote copy for all landing pages and detail pages.

Here's an example of a character story where Cruella De Vil is tied to the promotion of the stop-motion animated feature Disney's Frankenweenie. (Click images to enlarge)

The Cruella De Vil pop-up story linked to this story about a Frankenweenie "4D" preview and limited-time art exhibit at Disney California Adventure park:

I also wrote copy for all Halloween-masked attractions, such as the Haunted Mansion Holiday and Space Mountain Ghost Galaxy:

WINNING! with the Galaxy Prevail and Samsung

Here's a promotion I wrote for Virgin Mobile and Boost Mobile handsets, specifically the Samsung Galaxy Prevail, though two other handsets, the Restore and the Factor, are also featured. For training on these three products, associates are entered to win a 40" LED-LCD HDTV, a Samsung netbook or a Galaxy Prevail smartphone. (Click images to enlarge)

Look, Ma, No Glasses!

I've been working as a contract copywriter at Creative Channel Services since October, and, during that time, I've had the privilege to work on materials for some high-profile clients, including Best Buy, Costco, Sears, Walmart, Sony, Motorola and LG. Just recently I wrote copy for a promotion for Nintendo regarding the launch of the Nintendo 3DS, a personal gaming system with 3D graphics that can be viewed without 3D glasses. There will be a printed promo/fact sheet, but for now, here's some of my handiwork on the Web. (Click images to enlarge)

Sony Ups the Ante

This high-stakes Vegas-themed promo from Sony offered successively larger prizes to retail salespeople who successfully completed pairs of modules on Sony's training site. As you can see from the prize table below, passing all 10 qualifying modules entered them to win a Sony Bravia 3D HDTV. (Click images to enlarge)

Motorola Says Aloha

Here's another promo e-mail I worked on late last year for Motorola, where passing various modules earned Best Buy employees "downs" that qualified them to win various prizes, including a trip to the Pro Bowl in Hawaii, access to VIP parties and cool NFL merch.

Welcome to the Good Life

Here's a promotional e-mail I wrote and built—a first for me!—outlining three ongoing promotions from LG specifically for Best Buy employees. One was a Guitar Hero-style interactive game in which players had to keep the beat while answering questions about the LG brand to win HDTVs, Blu-ray players and more.

What's Up, Doc?

On the side, I've been blogging for PriceDoc.com, a nifty site that allows consumers to comparison-shop and submit bids for common and elective medical procedures, much like the site Priceline.com allows you to do for travel and hotel stays. Dental procedures like teeth whitening and cosmetic treatments like breast augmentation and laser skin resurfacing are some of the most commonly searched items. Here are some screen shots of a post I wrote. (Click images to enlarge)




Here's the link to the blog itself.