All the World's a Stage

Or at least it is in Statford, Ontario, also the hometown of Justin Bieber! I was asked to create several direct-mail pieces and e-mails for various segmented offers for the Stratford Festival, a Canadian Shakespearean repertory theatre that also performed classical plays and popular musicals.

Their goal was to tailor messaging to each segment and promote the town of Stratford as a destination where relevant. A series of panels delving further into related topics was also featured, as were workshops and behind-the-scenes tours designed to appeal to students as well as corporate, social and tour groups.