All the World's a Stage

Or at least it is in Statford, Ontario, also the hometown of Justin Bieber! I was asked to create several direct-mail pieces and e-mails for various segmented offers for the Stratford Festival, a Canadian Shakespearean repertory theatre that also performed classical plays and popular musicals.

Their goal was to tailor messaging to each segment and promote the town of Stratford as a destination where relevant. A series of panels delving further into related topics was also featured, as were workshops and behind-the-scenes tours designed to appeal to students as well as corporate, social and tour groups.

Custom Packaging, Eco-Friendly Binders and More

Another EBSCO company I blog for is Vulcan Information Packaging (VIP), whose site is binders.com. VIP specializes in B2B custom packaging and bulk supplies for marketing applications, business presentations and mass mailings. Here are a few recent posts I wrote:

• Cheeriodicals Care Packages Bring Smiles to Hospitalized Kids
• 5 Benefits of Running an Eco-Friendly Business
• Cost-Effective Products for Last-Minute Presentations

Featured in the first post is Cheeriodicals, a Birmingham-based company that delivers personalized gift boxes to hospital patients throughout the United States. VIP designed and produced these branded boxes, thousands of which have been been distributed to hospitalized children by way of corporate-sponsored team-building events. EBSCO as a company has always had a strong philanthropic streak and supports many local and national causes, so this dovetails quite neatly with the company's ethos.