Fabletics Email Campaign

During my brief stint at Fabletics, I wrote a series of CRM emails designed to familiarize customers with the brand and induce them to make their first purchase at 20% off. Here are a few of those, featuring Kate Hudson's personal picks, our debut collection Color Happy, the refer-a-friend program and community section.

Fitness, Fashion and a Famous Face

On September 3, the day after Labor Day, JustFab launched Fabletics, its new activewear line whose spokesperson is Kate Hudson, the picture of the modern-day superwoman. Fabletics follows JustFab's monthly subscription model, offering fitness buffs high-performance apparel on par with brands like Lululemon Athletica and Lucy. For five weeks, I worked on writing all copy that appears on the site, some that doesn't yet, and customer-facing emails and other communications, including the "How It Works" video script. (Click images to enlarge)