How to Dress Like Ke$ha

Here's one of the "How to dress like..." fashion features I created for Torrid.com in late 2009. This one was a promotion for the "Girls Just Wanna Have Fun" collection, which just happened to closely mirror the style of the party-girl pop sensation.

Hot Halloween Costumes

Forplay is arguably the Internet's foremost fashion store dealing exclusively in sexy costumes, from Halloween getups and erotic dresses to fantasy lingerie sets. The site has attracted a fierce celebrity following that includes Pamela Anderson, Tori Spelling, Lindsay Lohan, Carmen Electra and Tila Tequila. Here are some of the innumerable SEO-driven product descriptions I contributed to the site.

Fergie's Flossy Footwear

In addition to its own private label, Torrid carries branded merchandise. Torrid.com is typically the testing ground for new brands, as was the case with Fergie Shoes, the premium footwear line of The Black Eyed Peas frontwoman. I wrote this short brand spotlight to introduce the line to the Torrid customer.

A New Attitude

One of the ongoing challenges of selling fashion is daring customers to take a chance on an all-new image for themselves. In the following examples, my goal is to translate that idea into sales. (Click to enlarge)

Tees Me

Hot Topic, the parent company of Torrid, is a nationwide mall retailer specializing in music and pop culture memorabilia for the youth market. Both Torrid and Hot Topic have not only endured but also flourished in a down market, and I feel that my talents are ideal for simliar niche-type Internet ventures. Here are a couple of SKUs I scripted when I was helping out the Hot Topic team.